Old Spice is no stranger to outlandish marketing. They are famous for creating some wacky, weird and, some might say, offensive commercials. But recently the company has started targeting a new group by introducing a new line of products that many would consider somewhat racist.
In an attempt to capture a larger share of the young, African-American market, the company has borrowed some of the most popular black stereotypes and created an entire line of products.
Old Spice took heat recently for a new product they rolled out called Old Spice Watermelon Soap. The company released an ad for the product that many claimed contained subtle, racist undertones.
Yesterday, a spokesman for the company leaked details of a new product planned for release this summer. The product? Fried Chicken Body Spray. That’s right. The company has gone from racist undertones to downright, flat-out racist.
According to the company spokesman, Old Spice plans to release commercials for the new product in early Spring but backlash has already begun. The Reverend Jesse Jackson released a statement calling Old Spice “downright despicable” and plans to fully boycott the company unless they stop production on the product.
Are these new products racist or not? I guess the nation will decide soon.