When it comes to sports related cereals, General Mills’ Wheaties cereal has always been the #1 contender. They have been putting sports teams and individual sports stars on their boxes for generations. The Kellog company is looking to change the face of the sports-food world though, as this morning they announced a new line of cereal and breakfast bars featuring branded sports teams.
Kellog’s has said they are hoping to finally steal the spotlight away from General Mills and their Wheaties cereal, turning kids on to something “more fun” to eat and “with way more taste.”
“We don’t believe that the cereal you are eating should taste like the box it comes in, and that’s why were are creating this new line of sports-releated cereals and breakfast bars.” Said James Jenness, chairman of the Kellog Company. “We know there are other cereals out there making money off sports stars, Olympians, and certain teams, and they’ve created a monopoly on it. We’re tired of it. We want our cereals to be great tasting, fun to eat, but also to have great sports heroes on every box for the kids to look up to and learn about.”
Jenness says that the boxes of the cereals and bars will all have branded sports teams covering all major sports leagues, including BOSOX-Os (Boston Red Sox, MLB), MAPLE LEAF MUNCHIES (Toronto Maple Leafs, NHL), PACKER POWER BARS (Green Bay Packers, NFL), and WORLD SERIES WONDER PUFFS (New York Yankees, MLB), to name a few. So far, most of the major teams in each sport have signed off on use of logos and player likenesses.
Each box will contain sports stats on the team and history of some their most famous players. Also on each box will be a QR code that can be scanned with any smartphone which will take you to a Kellog’s website with even more information on the team, options for purchasing apparel, tickets to upcoming games, and coupons for use on future purchases of other cereals in the new sports line, dubbed K-Teams.
“We wanted to take breakfast and jazz it up, and we really feel we’ve accomplished something great with K-Teams. I’m really excited for everyone to be able to try these new cereals and bars. They’re really great. Collect them all!” said Jenness.
The entire K-Teams line of cereals and bars are scheduled to be released in the fall of this year.