IRVINE, California –
CEO of Taco Bell, Brian Niccol announced earlier today that the franchise will begin offering cold, alcoholic beverages to customers 21 years of age and older between the hours of 12:00 midnight – 2:00 AM in drive-thrus at participating locations.
The announcement marks an unprecedented marketing strategy in the world of fast food giants. “We at Taco Bell know that a good majority of Taco Bell craving customers between the hours of midnight and 2:00 AM are indeed bar-hopping twenty-and thirty-something year-old alcohol consuming citizens who want a quick bite during drinking sessions,” Niccol said. “Available May 1, 2015, Taco Bell will begin offering Budweiser and Bud Light beer, as well as frozen margaritas. We are very excited about this long over-due venture.”
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