Old Spice Targets Black Athletes With New Fried Chicken Scented Body Spray

Old Spice is no stranger to outlandish marketing.  They are famous for creating some wacky, weird and, some might say, offensive commercials.  But recently the company has started targeting a new group by introducing a new line of products that many would consider somewhat racist.

In an attempt to capture a larger share of the young, African-American market, the company has borrowed some of the most popular black stereotypes and created an entire line of products.

Old Spice took heat recently for a new product they rolled out called Old Spice Watermelon Soap.  The company released an ad for the product that many claimed contained subtle, racist undertones.

Yesterday, a spokesman for the company leaked details of a new product planned for release this summer. The product?  Fried Chicken Body Spray.  That’s right.  The company has gone from racist undertones to downright, flat-out racist.

According to the company spokesman, Old Spice plans to release commercials for the new product in early Spring but backlash has already begun.  The Reverend Jesse Jackson released a statement calling Old Spice “downright despicable” and plans to fully boycott the company unless they stop production on the product.

Are these new products racist or not?  I guess the nation will decide soon.

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